Dony Zaidi has had an illustrious career in business and development, but has recently pursued more environmentally focused endeavors. His passion for the ocean and photography, has allowed him to generate numerous PSAs about important ocean conservation issues. Dony did his first shark dive at Tiger Beach in the Bahamas and was immediately hooked. He has since been active in shark conservation including speaking at a city council meeting regarding a ban on shark fins on the city of Toronto. In October 2011, Toronto officially banned fins, becoming one of the largest cities in the world to do so. Dony has proved that you do not need to live near the ocean to make a difference.